Sonicare Toothbrush

Sonicare’s technology is designed to deliver superior results. The Sonicare toothbrushes are inspired by dental equipment and therefore create dynamic fluid cleaning action. It works like tiny, but powerful waves, dislodging plaque that isn't normally reachable by a manual brush, nor the oscillating or rotating movement of other power brushes. In fact, Dynamic Fluid Cleaning Action can actually make it easier to clean plaque below the gumline

The bristles on a Sonicare toothbrush play an important part too. Their high velocity movement creates the Dynamic Fluid Cleaning Action, and allows for direct contact with each tooth. Sonicare's bristles are also designed to be extra gentle on teeth and gums. The first time you use a Sonicare, you'll notice that the cleaning technique feels entirely different than any other toothbrush. Now you'll know it's because it cleans in a way that is completely unique from any other toothbrush.


A Brief History of Sonic Technology

Sonicare toothbrushes were brought to market by Optiva Corporation in the late 80s. Royal Philips acquired Optiva in 2000 as part of the product division Domestic Appliances and Personal Care. Since its inception Sonicare has grown from a small entrepreneurial venture capital company to become a global manufacturer of a successful consumer and dental professional proposition in electronic toothbrushes which is now the power toothbrush brand most used and recommended by dental professionals.

For further information please contact Terry Fassburg of Philips Electronics.